Latest Podcast
Episode 137: Why Doing “More” Isn’t the Answer — Doing the Right Things Is! →
Latest Event Panel
May 8, 2026: Insurance Untangled Live — Moving Dentistry Forward With Confidence →
Making sense of dental insurance

Insurance is complex. We untangle it. So your practice can thrive.

Insurance Untangled cuts through the confusion of dental PPOs — helping dentists negotiate better reimbursements, understand their plans, and build a practice that works with insurance rather than against it.

Dental insurance complexity untangled
137+
Episodes
$3B
Recovered
18yr
Experience
Weekly new episodes
Untangling dental insurance
Better reimbursements, less confusion
Free resources & consultations
01
The problem

Heavy PPO reliance is quietly
holding your practice back.

Dental insurance is deliberately complex. Fee schedules, umbrella networks, claim denials, and contract language are designed to be confusing — and most dentists don't have the time or tools to navigate it confidently.

Fee schedules are hard to negotiate without expertise
Most dentists don't know what they're entitled to ask for — or how to ask for it. The plans count on that.
Umbrella networks and contract terms catch dentists off guard
Many dentists are unknowingly in-network with plans they never signed — because they didn't understand the network structure.
Claim denials and downgrades drain revenue silently
Insurance companies deny, downcode, and delay claims in ways most practices never fully track — costing thousands every year.
0%
of dental practices say navigating insurance administration is their biggest operational headache
— dental industry survey, 2024
“They truly go above and beyond to make sure your office will succeed. We appreciate them so much and look forward to continue to grow with them.” — Brittney Price, Google Review
02
What we offer

Four ways we help you untangle it.

01
Podcast

137 expert conversations that decode PPO strategy, fee negotiation, claim management, and the business of dentistry. New episodes weekly — free forever.

03
Dental Marketing

Ekwa Marketing brings in high-value patients through digital channels — giving you more control over who walks through your door.

04
Live Webinars

Monthly live panels where dental insurance experts answer your real questions. Earn CE credit, cut through the jargon, and walk away with clarity. Free to attend.

Free tool

How well do you understand your PPO position?

Take our 10-question PPO Readiness Scorecard. In 2 minutes you'll see exactly where your practice stands — and what to untangle first.

10 yes/no questions — takes under 2 minutes
Scored across 6 key dimensions of PPO readiness
Personalised action steps based on your results
Sample questions
Financial Awareness
Do you know exactly what percentage of your revenue comes from PPO plans?
Yes No
Insurance Strategy
Have you negotiated your PPO fees in the last 12 months?
Yes No
+ 8 more questions · 4 scoring dimensions
03
The podcast

Real conversations that decode dental insurance.

Podcast headphones

No jargon. No spin. Practical, honest conversations with dentists and experts who've untangled the insurance system — and can show you how to do the same.

137 Why Doing "More" Isn't the Answer — Doing the Right Things Is! Marketing
136 Are Out-of-Network Benefits Getting Better or Worse? Negotiating
135 Why Your Schedule Controls You and How to Change That Marketing
134 What Google Really Wants From Your Dental Website in 2026 Marketing
133 Creating a PPO Exit Strategy for Your Dental Practice Negotiating
04
The founders

The people behind the untangling.

Naren Arulrajah
Naren Arulrajah
CEO & Founder, Ekwa Marketing

Serial entrepreneur and founder of Ekwa Marketing. Naren has spent 15+ years helping dental practices grow through smarter digital marketing — bringing new patients in without depending on insurance referrals alone.

200+ practices served
Ben Tuinei
Ben Tuinei
President, Veritas Dental Resources

18 years specialising in PPO contract negotiations, fee schedules, and insurance strategy. Ben has recovered over $3 billion for dental clients and is one of the most sought-after speakers on insurance in dentistry.

$3B+ recovered for clients
05
What partners say

Real practices, real results.

★★★★★

After working with several marketing companies, we moved forward with Ekwa. I have a high standard for what I want, and I appreciate their precision and punctuality. The results were exactly what I wanted. We’ve given them the second office to work on. I highly recommend them.

RA
Reina Acosta
Google Review
★★★★★

My office has been using EKWA for 10 plus years and had great results as well as great customer service. They truly go above and beyond to make sure your office will succeed. We appreciate them so much and look forward to continue to grow with them.

BP
Brittney Price
Google Review
★★★★★

Recently partnered with Ekwa after a couple years of learning through their very informative podcasts and webinars. Looking forward to experiencing growth with their team helping with SEO. Special thanks to Lana, Nithin and team for getting our new website up and running.

AV
Arthur Vasquez
o41 Skin Lab
Trusted by independent dental practices nationwide Listen to full stories on the podcast →
06
Upcoming event

Live answers to your real insurance questions.

May 8, 2026  Â·  8–9 PM EST

Insurance Untangled Live: Moving Dentistry Forward With Confidence

  • Live insurance expert panel
  • 1 CE credit included
  • Live Q&A — get your specific questions answered
  • Free to attend
Reserve Your Spot →
Naren
Naren Arulrajah
Host • CEO, Ekwa
18+ years helping dental practices grow through smarter marketing
×
Ben
Ben Tuinei
Expert • Founder, Veritas
$3B+ recovered in dental PPO reimbursements since 2006
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